Lay's Back To School Campaign
Adapt the brand communication platform "Join joy for greater Joint Joy" in back to school context, deliver the brand spirit and also younger imagery via 2 key assets: TVC and KV
Key Visual
Creative Planner/Script Writer: Hoàng Việt, Khánh Linh
Art and Design: Hoàng Anh, Ly Cao, Anh Thư
